Crisis & Issues Management
Did you know that It can take 15 years to build a reputation – but less than 5 minutes to ruin it! Especially now that news travels faster than ever online. Goodwill. Brand equity. Good old-fashioned reputation. These are the fundamentals of your business. Lose the confidence of your consumer, the belief of your shareholders, the trust of your people and the effect goes straight to the bottom line, sometimes undermining the future of the enterprise itself. Our skills enable us, at the drop of a hat, to seek independent expert opinion instantly on literally any topic to help control speculation.
Over the years we handled a wide range of crisis issues covering:
- Food product recall
- Baby food tampering cases
- Accidents in the workplace
- Deaths on holidays (representing tour operators)
- Environment irresponsibility
- Attacks from vested interest groups
- Litigation
In the past, when a crisis arose, the first point of contact was the traditional media to manage fallout from a negative story. But as social networks become more relevant today this content becomes user generated. Today an integrated crisis management strategy is essential in order to protect your most valuable asset - our reputation. So when issues escalate and a crisis results our clients know they can turn to McGovern PR for the best advice
Benefits of Crisis Communications
- We understand the principles of crisis management
- We are trained to manage fallout from negative and damaging blogs
- We’ll help you develop and implement a crisis management strategy
- We’ll help you to understand exactly the type of information the media look for
- Show you how to develop quick response press releases and holding statements
- Manage and handle difficult questions either by phone or face to face and via blogs
- We’ll get your side of the story heard and reported
