The growth of the internet as a marketing tool just can’t be ignored. With a significant shift from traditional media to digital where consumers automatically check you out before they consider doing business with you it is vital that brands develop a strong online presence or be left behind.
Digital Marketing enables you to promote your company, product, brand or service using various distribution channels including mobile to allow you target your consumer in a personal and cost-effective manner. While traditional marketing meant promoting and ‘pushing’ a message to your consumer the online objective is to ‘engage’ with your customer by through compelling content that keeps them interested.
The internet allows for two way communications to allow for real dialogue with your customers so that they understand your product and the benefits more. And because we are living in a global recession your marketing budget can be truly accounted for because all online activity is fully measurable and trackable giving the best Return on Investment (ROI).
Because people will judge you on your website this is the first place they will go.
McGovern PR always begins with your website before attempting any online marketing campaign. We use content as the driving force in all online communications covering SEM, SEO editorial, online newsletters, blog outreach, banner advertising, and much more to drive users to your site.
Did you know?
The number of Irish registered users on Facebook was 1.7 million in August 2010, four times what it was at the start of 2009.