Mobile Communications
Our mobile apps create engaging ‘user’ experiences and look cool with great graphics. Our creative approach begins with developing mobile strategy to dovetail with your marketing strategy because it cannot be isolated. It’s got to be integrated.
Our Apps NEVER interrupt the user! The iPhone is designed for pretty graphics – it’s all part of the user experience. The majority of iphone users love cool graphics. It may not be logical choice for all applications but graphics will entice and if used properly they will increase user interaction.
We Develop for:
We don’t believe in forcing people to digest an advertising message first through an app. You have got to be more subtle than that or the App will be seen as just a pure advertising vehicle and won’t be taken seriously. The biggest mistake is to interrupt the user while he or she is working on another application with a message box.
Our objective is always the same. To generate a higher response by ensure that the content is relevant to the user from an emotional and practical needs perspective.
Benefits
For an app to be really successful it must do three things:
- Offer interesting and digestible content that excites
- Create loyalty by showing that your brand ‘cares’
- Use content that can catch the consumer when close to making purchase design i.e. you are now passing a Starbucks near you – fancy a free muffin with a coffee? Call in now we are just around the corner!
Did you know?
41% of retailers in Britain plan to have a transactional mobile site or application in place within the next year
I.A.B
