Online Newsletters
Research shows that it takes an average visitor 7 repeat visits to your site before they buy or contact you. It's all about getting to know you! An eZine is the best way to get them back to your website. It helps you develop your database via opt in where people agree to sign up for your newsletter and where you receive automatic permission to start a conversation with them.
Even when they book mark your site they might forget to come back to your website. They don't forget to read their email. Once you send them your email newsletter on a regular basis you will become someone they know and trust.
If your online newsletter contains useful data about your industry and your product, you become an authority. They will eventually reach to you when they are ready to buy.
Our design customised eZines, with language that sits neatly within your comfort zone, are a proven and effective communications tool that gets real results for our clients. Our open rates vary from 11% to 20% .
Benefits
- If interesting and informative they become online magazines in their own right
- An online newsletter raises your profile as an ‘expert’ in your business
- Because your subscriber base is opt-ed in people are more likely to react positively to your product or company information
- They build consumer loyalty and feedback
- They can be used to engage conversations and feedback
- They can be used to promote special deals and offers on a 'previewbasis' to your opt in mailing list
- As well as submitting your website to search engines you can submit your ezine to various ezine directors
- They are often used to attract advance sales and bookings depending on your business
- If the newsletter is newsy and informative you can generate free advertising by swapping ads for your newsletters with other publishers
- They can generate real feedback from your readers
