As the online communications soar ahead, the demand for traditional PR expertise is still vital to any business trying to raise a profile today. Communications skills and the ability to handle, devise, control, and drive a message effectively is as important online as it is offline.
PR creates a message for a company or brand that is hard to ignore. It means creating different story or news angle with different publications offline and online and then matching the message to the target audience. The only difference today is the way the message is disseminated.
Online PR has not replaced traditional PR it is simply another medium but an important one. PR companies today have to adapt and use new channels such as blogs, podcasts, online video and online content. Online content is best handled by PR professionals because they know how to craft a powerful message that gets attention.
As traditional media moves online today the PR challenge is to make sure that both elements are integrated. After all despite the hype where do bloggers get their information? Most of it is rehashed from traditional media stories.
Companies today must embrace an integrated approach to PR which includes online PR if your company is going to succeed in building a powerful profile.
When hiring a PR firm today it is vital that they have the ability to manage your reputation in all communications channels. And McGovern PR are one of the few firms that can do this for you.
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