Search Engine Optimisation
Search Engine Optimisation or SEO simply means improving your website’s position and ranking in search engines. It creates credibility, increases online visibility and drives sales leads.
Today over 90% of all B2B enquiries start online so without SEO your business will be left behind.
SEO involves research of your competitor sites, analysis and creating relevant, targeted key phrases to generate a cost effective solution for increased qualified traffic. When it’s done properly SEO generates customer inquiries and then converts them into valuable sales.
Because McGovern PR provides content rich copy for your website we are better placed to pull in your audience and keep them there using our SEO techniques. As part of our service we offer fast landing page optimization – which are hosted externally to your main site. We also offer long tail search exchange which, although it delivers lower traffic volume, it does convert and its costs less.
Paid Links (PPC)
- Pushes your site higher up search engine listings.
- Offers flexibility because it can be done through paid search or through targeted editorial content.
- Attract significant web visitors in first-page search engine results.
- Creates a strong profile for your brand
- Helps attract new business
- Creates credibility and trust