As the online communications soar ahead, the demand for traditional PR expertise is still vital to any business trying to raise a profile today. Communications skills and the ability to handle, devise, control, and drive a message effectively is as important online as it is offline.
The Internet has changed the way we do business and the same is true for the PR industry. Online public relations is about the management of online communications. It covers developing and enhancing company websites, e-newsletters, social media interaction, blogging strategies, interactive media releases and more.
The growth of the internet as a marketing tool just can’t be ignored. With a significant shift from traditional media to digital where consumers automatically check you out before they consider doing business with you it is vital that brands develop a strong online presence or be left behind.