Website Content Creation
Not a good writer? Don’t know much about search engine optimising content? Finding it hard to find the time to write or update your site? Then McGovern PR can help because we write content for websites. We create it, we seed it using our Social Media marketing skills and then we optimise it (to get your site ranked higher in search engines). Our goal is always the same. To ensure that you convert visitors to your site into customers, advocates and fans of your brand!
We write blogs, newsletters, corporate profiles, online news, and SEO articles. And to get people to your site quickly we produce link bait content created solely for the purposes of generating links to your site fast. This is usually done by igniting emotions and opinion within certain demographics within your target market.
Remember writing for the web is different to writing for print purposes. Online people tend to scan content to hunt for the information they are looking for. The biggest mistake you can make is using the same content you would use in a company brochure. Because online content has to be produced so that it is picked up by search engines.
People search online when they want to find a company, news updates, information on products, services or ideas. When they do they tend to use generic, descriptive words in their search and NOT a brand name or term. So if your website has no search engine visibility on relevant keywords your business will not be visible. Contact McGovern PR now if you need content for your company website.
Benefits of good content
- Good content strengthens your brand and creates loyal customers
- Updated content keeps people coming back for more
- It enables your message in a way that makes a real impact.
- Obtains better search engine rankings .
- Increase your business
- Linkbait content
- Sales letters
- Marketing collaterals
- Bulk content